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Dove

London, UK

DOVE

Dove – Retail Experience System

A modular retail concept developed for Dove, designed to support the launch of a new product range through a cohesive and aesthetic in-store experience. The project includes a series of gondolas, wall bays, and endcaps, creating a flexible system that can be adapted across different retail environments.

The design focuses on clarity, soft color zoning, and intuitive navigation, helping to communicate product benefits while enhancing shelf visibility. Clean forms and a contemporary visual language reinforce Dove’s brand identity, transforming functional fixtures into engaging and approachable touchpoints within the store.

Spatial Design

Retail Experience

3d design

Visualisations