RETAIL TOOLKIT

Puma

Cali campaign

London, UK

PUMA

PUMA – Cali Dream Campaign

A series of experiential concepts created for PUMA, translating campaign visuals into bold retail environments. This example for the Cali Dream campaign brings a vibrant, sunset-inspired aesthetic into a physical space, using gradients, neon lighting, and sculptural forms to highlight the product.

The design creates a strong visual statement while maintaining a clean product focus, delivering an immersive brand moment that attracts attention and enhances in-store storytelling.

Spatial Design

VM Experience

3d design

Visualisations