RETAIL DESIGN

MONKEY SHOULDER

London, UK

MONKEY SHOULDER

Monkey Shoulder – Travel Retail Experience

I designed a bold and playful travel retail concept for Monkey Shoulder, translating the brand’s energetic personality into an eye-catching physical experience. The design combines vibrant color, graphic elements, and interactive features to create a dynamic, party-inspired environment that stands out in high-traffic retail spaces.

Modular display units, integrated product showcases, and experiential touchpoints encourage engagement while maintaining strong brand visibility. Developed as a scalable toolkit, the concept ensures consistent and impactful execution across global travel retail locations.

Spatial Design

Experiential Direction

Creative Direction

Visualisations

Technical layouts