EVENT DESIGN

TOYOTA

London, UK

TOYOTA

Toyota C-HR – Experiential Launch Event

I designed an immersive event space to showcase the new Toyota C-HR, translating the car’s bold and futuristic identity into a dynamic physical experience. The concept uses light, reflection, and vertical LED elements to create a high-impact, atmospheric environment that draws focus to the vehicle.

A central stage anchors the space, surrounded by illuminated structures and digital content that guide visitors through the experience. Inspired by light tunnels and interactive displays, the design builds anticipation and highlights the car as the hero, delivering a memorable and visually striking launch moment.

Spatial Design

Experiential Direction

Creative Direction

Visualisations

Technical layouts